Question: What is Market Research?
Answer:
Market research is an evaluation tool that is essential to determine the understanding and
relationship between a Company and the Consumer. This type of Research is widely used by various Companies, Government
Bodies, Educational Institutions, Associations and others in order to obtain valuable feedback about existing
and future Products/Services.
Manufacturers and retailers are very interested in their consumers opinions,
with many Companies constantly developing ideas for new products and services to meet consumer needs. The field
of Market Research is constantly evolving due to the increasing pursuit for excellence.
Question: What role does Yourviewpoint
have in Market Research?
Answer:
Yourviewpoint solely recruits respondents from registrations received via the online
registration form. We evaluate potential candidates for each Discussion Group by asking specific questions
associated to the Research available. All information gathered throughout this process determines eligibility for participation.
Question: How long do the Discussion
Groups go for?
Answer:
The Discussion Groups vary from 1-2 hours and respondents are usually reimbursed in cash for
their time and participation. The duration of available Discussion Groups are outlined in the recruitment process.
Question: Where are the Market
Research Groups held?
Answer:
There are several methods of Market Research offered, with the majority being conducted as Group Discussions/Focus
Groups. These Discussion Groups are held in various areas throughout the Sydney Metropolitan area, including the City
CBD, North Sydney, Hurstville and Parramatta as the main locations.
Question: How do I register?
Answer:
Registration is free and open to Sydney residents only. Various people of all ages are invited to register
with Yourviewpoint by completing the online Registration form.
The more information you provide enables the pre-qualifying process for eligible
Groups easier, which means you are more likely to be invited to attend a research activity.
If you have
children that may also be interested in participating in Group Discussions, please feel free to register their details also
as we often require children of various ages for a range of Groups.
You can register by clicking here and you will be redirected to the Registration Form.
Question: Who has access to my
information?
Answer:
Yourviewpoint Recruitment collects personal information for the sole purpose of Market
Research only. The only people who can access your information are the administrators of Yourviewpoint Market Research
Recruitment.
Yourviewpoint works in conjunction with a member
of the Australian Market & Social Research Society of NSW and we follow their standards, ethics and guidelines. We adhere
to the National Privacy Principles from the Privacy Act 1988.
Your personal information is securely retained and is only used in accordance with the purpose for which it is provided or otherwise
authorised by you. The information supplied to Yourviewpoint will not be sold or traded. Member participation is at all times
voluntary and we will promptly comply with any request to delete such information from our database.
Question: What happens after
I register?
Answer:
When you are selected from our database for an available Discussion
Group you will be contacted directly. You are usually contacted by phone to advise that Research is available, firstly
informing of the location, time and date that the Discussion Group is being held.
You will then be asked a
series of questions, which will determine if you meet the selection criteria set by our Client in relation to the product
or service associated with the Research.
Remember you are under no obligation to attend any activity
that is offered. We prefer that you decline the invitation if you feel you are unable to commit to participating, as replacements
may be difficult to source at such short notice.
If you qualify for the Research, a confirmation email will be
sent to you immediately. This email will contain all relevant details you will need to attend.
You will be
expected to arrive at the venue approximately 10 minutes prior to the appointed time. If you are late there is every
chance that you not be admitted to participate and therefore you will not receive any incentive/payment.
We
understand that situations can occur that results in you no longer being able to attend the Research. If you find that you
are unable to attend the Research that you have been selected for, we would appreciate notification at your earliest
convenience.
Failure to do so may compromise future group invitations.
